Sports Handicapping Services Explained by Sebastien
If you bet on sports, or perhaps even if you don't, you most
likely know what a sports handicapping service is. Most people know that
they give out sports picks, but what is happing behind the scenes? Are all
sports handicapping services the same? Do they really win often? What is
inside information? This article will explain the sports handicapping
profession by answering these questions. While every sports handicapping
service operates in a different way, there are some common elements
integrated into each one.
For decades sports handicapping services have touted their
"inside information" as a reason why you should pay them. Before
the Internet really took hold in the mid 1990's, this was by in large
accurate. It was necessarily that the sports handicapping service knew the
players, it was the fact that they had access to information that, by in
large, most sports bettors did not. In fact, unless you lived in Las Vegas
or knew someone, your sports information was limited to what was in the
The Internet changed all of that. Today, the average sports
bettor has access to a plethora of information. Dare I say, the average
sports bettor today has most access than did even the most informed sports
handicapping service did before the Internet took off. The Internet has
change betting on sports in so many ways. Sports bettors can easily shop
lines, get information straight from teams and reports 24/7, bet on sports
online, access mounds of stats and so much more.
The Call Center
The call center is still thriving and it's where operators stand
by to give you, the sports bettor, a selection or sell you on a service.
Technology has greatly changed this area of sports handicapping, but it's
still around. One trick less ethical sports handicapping services use it
to alternate their free selection. Let's say that there's a free pick
advertised on an NBA game between the L.A. Lakers and the San Antonio
Spurs. Caller one would be told that the "lock" selection of the
day is the Lakers. Caller two would be told the "lock" selection
of the say is the Spurs. Caller three would hear the Lakers and so on and
so forth. Why would they do this? Well, by alternating, the unethical
handicapping service is guaranteed to hit 50% and that means half of the
callers become potential clients since they received a free winner.
Unfortunately, it's an effective technique.
The Free Sports Pick
We talked about free sports picks in the previous section. Every
sports handicapping service has free sports picks. It's the most used
advertising tool out there. The goal is to give you a winner (or a good
percentage of winners), so you can't help but want their really good
stuff. In the old days, you would get free sports picks by watching TV,
reading media (like magazines) or calling up free pick lines. Today, free
selections are all over the Internet. In fact, if you look long enough,
you will probably end up with a 50/50 split on any game you seek out.
There's no real set pricing structure. Every service is
different. Many services try to sell you season packages or special event
packages. This way they can lock down money and concentrate on selecting
games. Also, if you buy a season or event package, it makes their job much
easier since they have a guaranteed customer. If you purchase daily picks,
they have to keep working hard to earn you as a client. A couple of bad
days and they lose you. If you are locked in for the season or event, it
does not matter as much.
So, you now have a little peak inside the workings of a sports
handicapping service. The world's full of sports handicapping services,
from the one-person operation to the larger company filled with sports
The author is the founder
and players manager of www.AdvantageSportsBetting.com and one of the top
experts in the online
sports betting industry today. Advantage Sports Betting is a world
leader in online sports betting, casino, horse
race wagering, poker and a proud member of the Betcorp family.
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