The rise of Bingo on the internet is the biggest surprise since the beginning
of the poker boom. In 2008 the online bingo industry in Britain alone was worth
750 mio. € while world-wide revenues easily amassed several billions.
There are many reasons for that online
bingo became such a success story. One of them is, that the wagers
are very low. In some online bingo halls you can already play for as little as 1
(one) eurocent per ticket. Thus, it is not a big obstacle to start with bingo.
There is no need to learn complicated strategies or to play for hundreds of
euros until you can actually join the real deal. The fun instantly begins.
The advantage for the bingo operator is, that the margin per player is low on
the one hand, on the other hand, however, the amount of players is so huge, that
even cheap tickets can generate good revenues. Those are sometimes so high that
certain online bingo halls are able to offer better jackpots than an offline
venue could ever afford. And this in turn attracts more players, etc.
Another thing that distinguishes online from offline bingo is that the latter
one is mostly played by senior women. This is not meant as a bad thing - it
could also be played by young men. The point here is that the target group in
traditional halls is homogenous and thereby naturally excludes other people
whereas online, a stranger can anonymously join the action without being looked
at like a person from outer space.
These are only a few factors that have added to online bingo’s success in
the recent years – a true success story with no end in sight.
